Our Services

MEDIA RELATIONS
The media is our second clientele. We are proud of our reputation with local, national and international media. A news release on Goodman letterhead, or with The Goodman Communications Group listed as the contact is read and taken seriously by the media. Reporters and editors know that we will not waste their time with either questionable ‘news’, or with badly written or incomplete information. As a result, we have an extremely high success rate in acquiring coverage for our clients.
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CORPORATE COMMUNICATIONS
We build profiles and manage reputations. Goodman develops corporate image campaigns and identifies appropriate program elements – brochures, newsletters, sponsorships, charitable programs, community events – to position you properly in the marketplace with your target audiences. We communicate your strengths to your existing and potential clients, investors, suppliers, and other external constituents.
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INTERNAL COMMUNICATIONS
Informed employees are motivated employees. In this ever-changing marketplace, it is increasingly important to communicate effectively with your employees. Times of change and reorganization can have a debilitating effect on productivity. Our staff at The Goodman Communications Group has years of experience managing employee communications within the corporate environment. We design comprehensive internal communications programs that provide employees with information and incentive, improve productivity, and directly benefit your bottom line.
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ISSUES MANAGEMENT
We’re with you every step of the way, with mature, sound counsel, until the issues are resolved. With Goodman you’re never alone in a crisis. An issues management program from Goodman means you’re prepared in advance for any eventuality, and can handle any tense situation that may arise. We have an excellent track record in this area. Our programs are designed with your special needs in mind, to be implemented internally and with the media – as soon as required.
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EXECUTIVE & MEDIA TRAINING
We help you get your message across, the way you want it to be heard. As senior personnel, you are faced with the prospect of public speaking and media interviews. You know it’s not just what you say but how you say it that determines effective communications. Our executive training programs will help you excel at getting your message across. We offer complete training in public speaking and media relations. With our coaching, you will speak with confidence in any situation, and you will master one-on-one interviews, news conferences and media scrums.
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FINANCIAL & INVESTOR RELATIONS
We provide ongoing context and clarity in support of your decision-making. How existing and potential investors perceive your company has a direct impact on your success. Whether you are raising private capital, attracting investors through an initial public offering, conducting road shows, organizing shareholder meetings, or reporting results, we can help you with effective communications aimed at maintaining and building shareholder value.
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CORPORATE / PUBLIC SERVICE ADVERTISING
Crisp, convincing words. Effective images for impact. Goodman Communications creates and develops advertising messages that your target groups will notice and remember. Whether it is to reinforce your company’s product or your corporate image, we focus on credibility, relationship, value, and impact.
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GOVERNMENT RELATIONS
We ensure that you carry the right message to the right audience. Our people have dealt extensively with, and within, all levels of government. We understand the machinery, can interpret and analyze directions and policies, and advise you accordingly.
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PRODUCT PUBLICITY
When Goodman Communications introduces a product, people notice.Our product introductions are creative and meaningful, targeted with pinpoint accuracy. And our follow-up programs are proven winners when it comes to keeping your product in the public eye.
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SPECIAL EVENTS MARKETING
We are recognized for sponsorship and charitable programming, backed by flawless execution. Our thorough research of the market helps focus your objectives. Our programs and events are designed to publicize the event your firm is sponsoring. We can marry your organization, service or product, with an original or existing event for heightened awareness.
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PHOTOGRAPHY, DESIGN, VIDEO, STAGING
How something is said is as important as what is being said. Words cannot always stand alone. Your messsage must have the right look and feel to it. Goodman Communications has a stable of photographers, designers and graphic houses. We match their talents to your specific needs for product shots, portraits, location photography, special events, corporate and product videos, annual reports, and corporate brochures. Goodman also has excellent resources for handling the staging requirements at special events, annual meetings and news conferences.
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