Specialized Practices

Consumer PR & Special Events Marketing
Getting the attention of consumers in today’s cluttered and competitive marketplace has never been more challenging. At Goodman, we have a proven track record of developing and implementing creative public relations programs that grab the attention of consumers and media alike in a memorable and lasting way. Following are examples of projects we have undertaken for clients.

  • Canada Savings and Premium Bonds for Canada Investment & Savings
  • Card payment solutions for MasterCard
  • Export ‘A’ Skins Game for Export ‘A’ Inc.
  • Memoirs and Towards A Just Society for Prime Minister Pierre Elliott Trudeau
  • International Mathematics Olympiad for Nortel
  • Toronto Symphony Orchestra at Gan Edan for Jay-M Holdings
  • Opening of a store in London, Ontario for Loblaws
  • Cross-country exhibition for the Canadian Magazine Publishers Association
  • Personal Computers and Notebooks for Dell Computers

Whether you are launching, rebranding or looking to raise the level of awareness of your products or services, we can develop a program that helps you achieve your objectives.

| Return to Top |

 

Corporate
You may be launching a new company or re-launching an old one. You may have a product or service that you want other companies to know about. Or you may simply want your company to get the awareness, attention and respect it deserves. At Goodman, we are in the business of getting your message out clearly and effectively – providing ongoing context and clarity in support of your decision-making.

Whether it’s a business-to-business program, a merger, acquisition or IPO, we ensure that your message is received by the right audiences. Some of the clients we have provided our services to in this area are:

  • Petro-Canada Lubricants
  • Canada Investment and Savings
  • Merrill Lynch
  • World Gaming PLC
  • Ceridian Canada
  • Financial Services Commission of Ontario
  • SureFire Commerce Inc.
  • Canadian Space Agency
  • Grupo Cubanacan

| Return to Top |

 

Technology & Telecommunications
Canada’s technology sector has created exciting opportunities and opened up global markets. But it has also resulted in a multiplicity of new sources for competition. It is only a matter of time before a new product or service is replicated and available at a lower cost.

Whether your business is providing telecommunications, e-commerce, B2B, B2C, computing or software products, services or electronic content, our team of experts can provide you with the strategic counsel you need to differentiate your business and have your messages heard. We know how to keep your business top-of-mind through media relations, product demonstrations, building relationships with industry analysts, profile-building events, speaking engagements, and a multitude of other tactics.

Goodman has been at the forefront of providing public relations services to the technology industry in Canada for over a decade. We have fought the personal computer battles, made the shift to networked technology, and now are heavily immersed and focused on the Internet, e-commerce and services communications. We are known for our creativity, credibility and quick response to the constantly changing needs of our clients in the highly competitive technology and telecommunications sectors. Clients we have represented include:

  • IBM Canada
  • INTRIA Corporation (CIBC)
  • Industry Canada
  • Ontario Ministry of Energy, Science and technology
  • SSA Canada Corp.
  • Dell Canada
  • Group Telecom Inc.

| Return to Top |

 

Tourism & Hospitality
Goodman works with many of the world’s most renowned hospitality providers, developing and implementing creative public relations programs that reach all types of travellers, from business to vacation and from individuals to families. Following are examples of projects we have undertaken for clients:

  • Launch of the Trump International Hotel & Tower, Toronto
  • Launch of the Ontario Tourism Marketing Partnership for the Ontario Ministry of Tourism, a public-private sector partnership to promote Ontario as a world-class tourist destination
  • Full-service public relations, internal communications and investor relations for Grupo Cubanacan, Cuba’s largest tourism company
  • Worldwide launch of Cuban Club Resorts, a Canada-Cuba joint venture developing Cuba’s first beachfront timeshare/condominium resorts
  • Launch of Experience Canada (forerunner to the Canadian Travel Commission), an industry association created to encourage Canadians to travel and explore Canada
  • Full-service public relations for Commonwealth Hospitality Ltd., and its Holiday Inn, Radisson and Ramada brands
  • Property launch for Howard Johnson
  • Province-wide launch and media tour for Ontario Tourism Week 2000 for the Ontario Ministry of Tourism

Whether you are launching, rebranding or looking to raise the level of awareness of your property or service, we can develop a program that helps you achieve your objectives.

| Return to Top |